The hype premium on every drop decays on a clock. The desk dates the peak and the sell by for each tracked drop — with an honest confidence band, never fake precision. Updated Nov 2, 2026.







Sell-by dates come from a category hype-decay model (documented priors, overridden by real sold-comp trajectories where they exist). Thin data = wide band, labeled Low confidence · category prior. Estimates, not guarantees — verify live comps before selling.